Comparison
AutoRelay vs KBB Instant Cash Offer
Stop paying $75 per shared lead. Start acquiring vehicles from your own service lane for a flat monthly fee — no per-lead charges.
KBB Instant Cash Offer sends the same lead to 3-5 competing dealers in your market — you're bidding against neighbors for customers who are already shopping around. AutoRelay captures your own service lane customers before they ever visit KBB, giving you exclusive access to vehicles you can inspect in person.
Feature-by-Feature Comparison
Lead Exclusivity
AutoRelay
Exclusive — your own service customers
KBB Instant Cash Offer
Shared with 3-5 competing dealers
Cost Per Lead
AutoRelay
Flat monthly fee — unlimited leads
KBB Instant Cash Offer
$25-$75 per lead
Monthly Cost (100 leads)
AutoRelay
Same flat fee
KBB Instant Cash Offer
$2,500-$7,500
Lead Source
AutoRelay
Your service lane (customers you already know)
KBB Instant Cash Offer
Consumer-initiated (already comparison shopping)
Vehicle Inspection
AutoRelay
Vehicle already on your lot for service
KBB Instant Cash Offer
Sight-unseen until customer visits
AI Response Time
AutoRelay
Under 5 seconds, 24/7
KBB Instant Cash Offer
No dealer-side AI — manual follow-up required
Channel
AutoRelay
SMS (98% open rate)
KBB Instant Cash Offer
Email + phone (20% open rate)
Setup Time
AutoRelay
10 minutes
KBB Instant Cash Offer
Dealer enrollment + training
Contract
AutoRelay
Month-to-month, cancel anytime
KBB Instant Cash Offer
Annual dealer agreements typical
Why Dealers Switch to AutoRelay
- 1
You're paying $5,000+/month for leads that 4 other dealers also get — and you're bidding against your neighbors for the same customers.
- 2
Your service lane processes 1,500+ vehicles/month. Those are customers who already trust you — but nobody is making them an offer.
- 3
AutoRelay AI responds in 5 seconds. By the time your BDC calls a KBB lead, the customer has already talked to a competitor.
Ready to Acquire More Vehicles for Less?
Free for 30 days. No credit card. No contracts. Live in 10 minutes.