Comparison
AutoRelay vs TrueCar
TrueCar sends pre-negotiated buyers who expect rock-bottom prices. AutoRelay sends you vehicles from customers who already trust your dealership.
TrueCar's affinity network (AAA, Sam's Club, USAA) generates leads from consumers who've been shown a "target price" before they walk in — your margin is capped before the conversation starts. AutoRelay works the other direction: your service customers text you about their vehicle, your AI qualifies the opportunity, and your team closes the deal at fair market value.
Feature-by-Feature Comparison
Lead Exclusivity
AutoRelay
Exclusive — your own service customers
TrueCar
Shared with competing dealers in your area
Cost Per Lead
AutoRelay
Flat monthly fee — unlimited leads
TrueCar
$20-$45 per lead + subscription
Gross Profit Impact
AutoRelay
Full margin — private acquisition offers
TrueCar
Compressed margin — consumers see "target price"
Customer Relationship
AutoRelay
Your existing service customers
TrueCar
Third-party shoppers via affinity partners
Lead Quality
AutoRelay
Pre-qualified vehicles on your lot for service
TrueCar
Price-motivated shoppers (harder to close)
AI Follow-Up
AutoRelay
AI replies in 5 seconds, 24/7
TrueCar
No dealer-side AI — manual follow-up
Acquisition Focus
AutoRelay
Built for vehicle acquisition from service lane
TrueCar
Built for vehicle sales (new & used)
Setup Time
AutoRelay
10 minutes, no training needed
TrueCar
Multi-week dealer onboarding process
Why Dealers Switch to AutoRelay
- 1
TrueCar trains consumers on a "fair price" before they contact you — by the time they walk in, they expect to pay that number. Your front gross takes the hit.
- 2
AutoRelay targets the 1,500+ vehicles driving through your service lane every month. These customers already trust you — no competitor pricing attached.
- 3
With flat monthly pricing, your cost per acquisition drops dramatically compared to TrueCar's per-lead model at scale.
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